Chapter 1

1. Understand Cyberpreneurship. 

Cyberpreneurship is a business activity and business by using improved computer technology, especially the Internet, in this business and businesses that are promoted through electronic brochures, known as the homepage on the Internet.

2. Understand the concept of e-Business.

Electronic business (e-business) refers to the use of the Web, Internet, intranets, extranets or some combination thereof to conduct business. E-business is similar to e-commerce, but it goes beyond the simple buying and selling of products and services online. E-business includes a much wider range of businesses processes, such as supply chain management, electronic order processing and customer relationship management. E-business processes, therefore, can help companies to operate more effectively and efficiently.

3. Explain on intellectual property.

Area of law that deals with protecting the rights of those who create original works. 
The purpose of intellectual property laws are to encourage new technologies, artistic expressions and inventions while promoting economic growth. 

4. Explain the functions of the Digital Millennium Copyright Act.

The Digital Millennium Copyright Act (DMCA) is a 1998 United States copyright law that implements two 1996 treaties of the World Intellectual Property Organization (WIPO). It criminalizes production and dissemination of technology, devices, or services intended to circumvent measures that control access to copyrighted works (commonly known as digital rights management or DRM). It also criminalizes the act of circumventing an access control, whether or not there is actual infringement of copyright itself. In addition, the DMCA heightens the penalties for copyright infringement on the Internet.

5. Characteristics of Successful Cyberpreneur

• Seeking Feedback
• Internal focus of control
• Initiative & Responsibility
• Flexible
• Energetic
• Knowledge
• Ability to set Vision
• Tolerance for Failure
• Drive to Achieve
• Creative & Innovative
• Independant & an Organizer
• Moderate Risk Taker
• Confidence & Optimistic
• Opportunity Orientation
• Committed

Notes for Chapter 1:

CHAP 1 : INTRO

Our class making use of the TECC Lab while learning, such as using the projectors and computers.





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Chapter 2

2.1 Understand the management in business.

Management is the act of allocating resources to accomplish desired goals and objectives efficiently and effectively; it comprises planning, organizing, staffing, leading or directing, and controlling an organization (a group of one or more people or entities) or effort for the purpose of accomplishing a goal.


2.1.1 Explain the management functions:

a. Planning

The first component of managing is planning. Planning covers the activity of formulating company’s policy and procedure to ensure the attainment  of business mission, objectives and how to achieve them. As a manager of the business has to determine his business mission, objectives and device a workable strategy to achieve.



b. Organizing

Organize means “ to properly arrange”. In Business organizing refers to the activities of designing an organizational structure, dividing  and assigning jobs and task among departments sections or units besides handling the infrastructure and operation method. 



c. Leading

The act of getting the job done through other people is referred to in managerial functions as leading. Leading involves :

• Assigning of jobs and responsibilities.
• Motivating employees
• Providing and receiving feedback.

d. Controlling

Controlling is a monitoring function to ensure that activities carried out  are on the right track in achieving the goals set out by the business


2.2. Identify types and characteristics of business ownership:

a. Sole proprietorship

• It is owned by one person 
• The simplest business structure
• May have any number of employees
• Requires a small amount of capital to start with
• Only Malaysian citizens or permanent residents can register as an owner
• Examples: tailor shops, beauty saloons, restaurants, launderettes and mini market

b. Partnership

• A legal business entity with two or more partners but not exceeding 20 persons
• Partners carry out the business, share the capital, profits and losses
• Partnerships comprise two or more business partners pooling their resources in a business with a view to profit.
• Only Malaysian citizens or permanent residents can register partnerships
• Personal names or trade names can be used as business names

c. Private Limited Company

• Cannot sell shares to the public
• Distinguished by the appellation "Sendirian Berhad", shortened to "Sdn Bhd" or "S/B“
• Private limited company is limited to 50 members, minimum 2 members
• A minimum paid-up capital of only RM2 is needed to start a private limited company

d. Public Limited Company.

• Source their capital by selling shares to the public
• Distinguished by the appellation "Berhad", shortened to "Bhd".
• Public limited companies have no member limit
• Need a paid-up capital of not less than RM40mil or RM60mil.

Making use of the TECC Lab's whiteboards to explain concepts about Balance Sheet etc.

More Notes For Chapter 2:
Chap2 .1, 2.2
FileChap 2.3 - Basic Accounting
chap 2. Cash Flow
FileFileAdditional reference for basic Accounting

File
FileFileFile

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Chapter 3

3.1 Understand marketing concept.

NEEDS, WANTS, AND DEMANDS 

•  Needs are the basic human requirements. People need air, food, water, clothing and shelter to survive. 
•  Wants are shaped by our society. 
• Object or intangibles that are desired and not essential for living. 
• Wants are driven by culture and individual personality.
•  E.g: Mutusamy need food, but he want chapaty, tosei & curry. 
•  Demands are wants (desire) for specific products backed by an ability and willingness to pay.

3.1.1 Explain the marketing functions. 

• In order for the marketing bridge to work correctly. 
• Providing consumers with opportunities to purchase the products and services they need.
• The marketing process must accomplish nine important functions.

3.1.2 List the technologies that support the marketing function. 

• Technology: Application to business of knowledge based on scientific discoveries, inventions, and innovations.
• Interactive marketing: refers to buyer-seller communications in which the customer controls the amount and type of information received from a marketer.
• Technological advances are revolutionizing marketing – WSJ articles 
• Blogs 
• Mobile sites 
• Podcasts 
• Social media 
• Video 
• Other interactive multimedia platforms

3.1.3 Explain the marketing mix: 

Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.

a) Product 

It is hard to design a place strategy, decide on a promotion campaign, or set a price without knowing the product to be marketed. The product includes not only the physical unit but also its package, warranty, after-sale service, brand name, company image, value, and many other factors. 
Products can be tangible goods such as computers, ideas like those offered by a consultant, or services such as medical care.


b) Price 

Price is the amount of money or goods for which a thing is bought or sold. A customer’s motivation to purchase a product comes firstly from a need and a want. The second motivation comes from a perception of the value of a product in satisfying that need/want.


c) Promotion 

Promotion includes advertising, public relations, sales promotion, & personal selling.  Promotion’s role in the marketing mix is to bring about mutually satisfying exchanges with target markets by informing, educating, persuading, & reminding them of the benefits of an organization or a product. A good promotion strategy can increase sales but do not guarantee success.


d) Place

Place, or distribution strategies are concerned with making products available when & where customers want them. Distribution is all about getting your product/service to the right people at the right time with special consideration for profit and effectiveness.

PDF Notes for this Chapter:

3.1 - INTRODUCTION TO MARKETINGFile

3.2 - MARKETING ENVIRONMENT

3.3 INTERNET MARKETING

3.4 DISTRIBUTION CHANNELSFile

• Fil3.4 DISTRIBUTION CHANNELS
• File

Presentation for Chapter 3, while gathering information through the use of the TECC Lab's Wi-Fi and Computers.

File
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Chapter 4

http://socialmediamarketing.com/eBook.pdf

This EBook is your guide to the 5 Pillars of social media marketing,

https://epdf.tips/queue/do-it-yourself-advertising-and-promotion-how-to-produce-great-ads-brochures-cata.html

https://drive.google.com/file/d/1XM4H0v1j3EQjbtrDLPy-gIp5ZqJgEqjb/view


Videos about Delldaz & Analysis featuring Ariff Kamal:

Video 1:
https://drive.google.com/file/d/1jsNwn1MKA9pe5ior2VSD50q7xmE5_AB2/view

Video 2:
https://drive.google.com/file/d/1xXRItr2nksf8tKuuwGBy1BDZjkaQqw__/view

Video 3:
https://drive.google.com/file/d/1pKyQfLZmspcDQ8WRnwkoxTOK_I0_D11C/view

Video 4:
https://drive.google.com/file/d/1pLiiGx_PTwB8o_B9uVgmDTNJWWDZf7RW/view

Video 5:
https://drive.google.com/file/d/1BeZY6pDx1pD4uZ3iGGvF4TfQxjMaygWO/view

Video 6:
https://drive.google.com/file/d/17U6lKiaRfVF2zZNKHjKamtwKBUg8WAuE/view




















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Chapter 5

5.1 Propose a business plan.

The business plan is one of the management tools used to achieve business objectives. 
The accuracy of a business plan will reflect the management’s ability, experience, and history in running the business. Therefore, every aspect of the business should be clearly written and explained to the various parties. Among the aspects that should be stressed and focused are the marketing approach, research and development, human resource management, business risks, financial strength, and production techniques. 


5.1.1. Define business plan. 

A business plan is also known as a venture plan, entrepreneur’s plan, working paper, project paper, or prospectus. It is a written document between 25 and 40 pages describing the overall plans of a business in detail, that it is what the entrepreneur plans to do and how he plans to do it. Therefore, a business plan is the blueprint of the company which is presented in a standard business format that is logical and realistic.


5.1.2. Explain the purpose and the importance of business plan.

1. As a guide to managing business Describe the steps that entrepreneurs should taken and guidelines that must be followed by the organization.

2. Assess and review business performance Know the strengths, weaknesses, and potential of the underlying business under review from time to time.

 3. Facilitate control Control is follow the schedule to make sure the business so smooth and streamlined.

4. Provide assurance to external parties Careful planning to assure stakeholders such as banks, creditors and investors.

5. Maximize resources to increase productivity Organizational sources such as money, capital, machinery, and people used to the optimum.

Chapter 5 - Business Proposal NotesFileChapter 5 EFFile

Using the TECC Lab's Whiteboard to present about our Business Proposals.


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